Most books have a working title while they’re being written and then the final title comes into focus at some point throughout the process. In the past, this just meant working out something that related to the book and how it made people feel. But with many more books being written (it’s amazing how many have similar titles on goodreads) you also need to think about the title in the context of search terms; people need to find your book to buy it.
It makes me shudder a little but good titles do increase sales (I like to think that a good book well written will generate sales, even though it’s naive) but check out the post here by Dave Chesson on Write to Done on how to maximise these results. He reminds us that it needs to speak to readers and give some intrigue and lists 5 tools to help maximise your search results. If you want to go a little less technical, there’s a useful guide by agent Rachelle Gardner here on how to brainstorm good titles and make sure they work for your book, although she notes that a publisher will normally always have the final say. If you’re self-publishing, that will be you, so make sure you do your homework first.
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