I think that self-pubbed authors are often so desperate to get reviews that we can be a bit brash in how we ask for them. In the excitement of our mission to get our books out there, we often forget how much time it takes to read and review them.
As I’d been asking hundreds of people to review my book recently, I decided it was only fair to review a few others myself. The problem was that I was left a bit irritated by most of these encounters; the emails that I exchanged with other authors felt like they were doing me the favour and not the other way round. I know they’re giving away a free book but they were terse and demanding (“when would I be leaving that review?, not if“) and I was left with a bit of a sour taste in my mouth.