There are lots of different strategies you can use to self-publish your book and different things work for different people. It’s worth saying that what works for a historical fantasy novel might not work for a YA crime thriller so the strategy I’ve proposed in this 4-part guide to self-pubbing might need to be modified on an author by author basis.* This is the final part in this series, but as it involves your overall strategy, the intention is that all four posts are part of a circular process (you need a strategy and timeline in order to prepare and market your book, etc.). Having followed what others are doing, there are some generalisations that I’ve taken that I think might work across the board:
So, what do you need to market your book? Step one – a great novel, for sure, with a brilliant cover. If you don’t have that, you’ll only get so far, no matter how hard you push. People need to like it.
Step two – you need reviews (before your book comes out) and finally, step three – you need to direct people to buy your book. Easy, huh?
You can spend all your time on social media, trying to build that elusive thing, your “author platform” but it doesn’t help to tweet all day if you’ve only got 10 followers. You need to focus your attention where it counts. Frankly, it’s also exhausting pinging back and forth from twitter to facebook to widbook and before you know it, you’ve wasted a perfectly good writing day reading some truly shocking stuff or simply learning what other people have had for breakfast.
So here’s what I think I’ve discovered about the essentials for any author platform (well, mine at least…)Continue Reading
So, you’ve spent months/years/decades writing your book and for whatever reason(s), you’ve decided to self-publish. So what now? Here’s what I’ve learnt about the preparation part (that it would have been nice to know before…)Continue Reading